Meta and Facebook ads for Shopify brands scaling past £100k months.
We run Facebook and Instagram ads for Shopify brands, and the person you speak to does the work. Research first, new creative every week, budgets set against profit. £27.5m+ generated for partner brands since 2016.
A Facebook ads agency built around creative
When a Shopify brand stalls on Meta, the account usually looks the same: lots of campaigns, a few tired ads and a ROAS target that doesn't match the margin. Targeting is rarely the problem now. Meta finds buyers well on its own. What it can't do is give people a reason to buy.
So most of our time goes into the creative and the thinking behind it. We research what your customers want, brief ads around it and put new ones into the account every week. Budget follows profit: a campaign gets more spend when it's making money once your costs are counted.
What's included in Meta ads management
Pattern ad research
Direct access to our proprietary ad research tool. Score creative concepts and pull real customer language before the first pound is spent.
Creative and UGC production
Briefs written by your operator, produced by our creative team. UGC, statics and video in 9:16, 4:5 and 1:1.
Weekly creative testing
New ads into the account every week. We judge them on whether people stop scrolling, keep watching and buy.
Profit-level tracking
Total revenue against total ad spend, the cost of each new customer and the profit left after costs. Tracked against your numbers, so budget decisions are made on profit.
Account structure
A simple setup with Advantage+ shopping and broad targeting, so Meta has enough data to find your buyers.
Meta Business Partner
Direct platform escalation when something breaks, from disapprovals to restricted accounts.
A decade of playbooks
Cost cap rules, recovery sequences after a performance drop, scaling triggers and creative test frameworks.
How we take over your Meta ads
- Step 1
Onboarding
A 20 to 30 minute onboarding doc and access to Ads Manager, Shopify, GA4 and Klaviyo.
- Step 2
Research
Pattern pulls your customers' language and your competitors' winning ads. We map the desires worth selling.
- Step 3
First creative live
New campaigns and the first round of creative live within 14 days as standard.
- Step 4
Test and scale
New creative every week. Winners get more budget, the rest get switched off, and you get the reasoning on WhatsApp.
Who our Facebook ads management is for
A good fit
- Shopify brands doing $50k to $100k a month
- Already spending £100+ a day on Meta
- 60%+ gross margin after COGS and shipping
- Selling in the UK, the US or both
Not a fit
- Pre product-market fit or under $50k a month
- Dropshipping and marketplace sellers
- Founders who want someone to just press buttons in Ads Manager
Results from partner brands
Common questions
How much does a Facebook ads agency cost?
We quote after a discovery call. The retainer depends on your ad spend, how much creative you need each month and whether CRO or email sits in scope. We only take on brands where the maths works at their current numbers, so the call tells you quickly whether it's worth it.
What's a good ROAS for a Shopify store on Facebook ads?
It depends on your margin. Your break-even ROAS is 1 divided by your gross margin, so a 60% margin breaks even at 1.67. We manage to MER and contribution margin across the whole store, because platform ROAS over-reports and ignores repeat purchases.
How long does it take for Facebook ads to work?
First campaigns go live within 14 days. Expect a few weeks of creative testing before scaling decisions are reliable. If an account is already spending, we usually find quick wins in the existing creative and structure in the first fortnight.
What's the minimum ad spend you work with?
£100 a day on Meta, or $200 a day in the US. Below that there isn't enough data to test creative properly and the retainer eats too much of the budget.
Do you make the ads, or do I need to supply creative?
We make them. Your operator writes the briefs from the research, and our creative team produces UGC, statics and video. You can still send product shots and founder content, and we'll use what works.
Do you work with brands outside the UK?
We work with brands selling in the UK and the US. Many partners run both markets from one Shopify store using Shopify Markets.
What's the difference between Meta ads and Facebook ads?
Nothing practical. Meta is the parent company, and Meta ads cover Facebook, Instagram, Messenger and the Audience Network from one Ads Manager account.