Facebook ads for supplement brands that scale inside the rules.
Meta ads for UK and US supplement brands. Claim-safe creative that still sells, fewer rejections and growth judged on lifetime value.
Supplement ads are a compliance problem first
Most supplement accounts we audit are losing reach to rules they don't fully know. Meta won't approve ads that call out personal attributes, like "struggling with joint pain?", or that promise unrealistic results. In the UK, health claims also have to come from the authorised list on the GB nutrition and health claims register.
Brands respond by making their ads so cautious they stop selling. We do the opposite: sell the desire and the proof hard, using claims you're allowed to make, real customer stories and creative built to pass review first time.
What we solve for DTC supplement brands
Claims you can actually make
Copy built on authorised health claims and honest customer experience, so ads sell without inviting an ASA complaint.
Rejections and restrictions
Creative written to Meta's health and wellness policies, and Meta Business Partner escalation when an account gets flagged.
Judged on lifetime value
Subscription supplements earn their money on reorders, so we judge new customer cost against what a subscriber is worth.
Trust before the first order
Ingredient transparency, reviews and UGC up front, because nobody buys something they swallow from a brand they don't trust.
The same substance applied to DTC supplement brands.
Pattern
Direct access to our proprietary ad research tool. Used to score creative concepts for DTC supplement brands before the first pound is spent.
Profit-level tracking
A true P&L view of every campaign, plugged into your numbers. Decisions made on margin.
Meta Business Partner
Direct platform escalation when something breaks.
Built for
7-figure DTC supplement brands across the UK and US, ready for the next bracket.
A decade of SOPs
Cost cap discipline, recovery sequences, scaling triggers, creative test frameworks. £27.5m+ of partner spend since 2016.
Senior on the account
The operator who sells the work runs the work.
Category context
Familiar with the supplements vertical's compliance, AOV, and creative cost shape — no learning curve on your dime.
Active partner work in the supplements vertical. Case study coming soon.
Common questions
Can you advertise supplements on Facebook and Instagram?
Yes. Meta allows supplement ads as long as they follow its health and wellness policies, and in the UK the claims also need to follow advertising rules for food supplements. Prescription drugs and unsafe ingredients aren't allowed.
Why do my supplement ads keep getting rejected?
The usual causes are copy that addresses the viewer's health directly ("Do you suffer from..."), before and after images that imply guaranteed results, and health claims that aren't authorised. Rewriting around the benefit and real customer stories usually fixes it.
What health claims can supplement ads make in the UK?
Only authorised claims on the GB nutrition and health claims register, used under their conditions of use. You can't claim a supplement prevents, treats or cures a disease.
How do you measure Meta ads for a subscription supplement brand?
On new customer cost against subscriber lifetime value, not first-order ROAS. A first order that only breaks even can be very profitable once reorders are counted.