Facebook ads for pet brands that turn first orders into regulars.
Meta ads for UK and US pet brands. Creative owners stop scrolling for, subscriptions built in from the first order and growth judged on reorders.
Pet owners buy for someone who can't tell them what works
Owners spend on their animals like family, but they can't ask the dog if it worked. So they buy on trust: reviews, other owners, visible results and a brand that clearly knows the animal.
That makes pet a repeat category. Food, treats, care and health products run out, so the money is in the second, fifth and twentieth order. We build ads that win the first one and offers that make the rest automatic.
What we solve for DTC pet brands
Built for reorders
Subscribe and save at the point of decision, and new customer cost judged against what a repeat customer is worth.
Proof from other owners
UGC, reviews and before and after moments from real owners, because that is who pet buyers trust.
Claims that pass review
Health and care products sold on honest benefits, written to Meta's policies and UK advertising rules for animal products.
One avatar at a time
Dog, cat, bird and poultry owners want different things. Each gets its own angle instead of one generic pet ad.
The same substance applied to DTC pet brands.
Pattern
Direct access to our proprietary ad research tool. Used to score creative concepts for DTC pet brands before the first pound is spent.
Profit-level tracking
A true P&L view of every campaign, plugged into your numbers. Decisions made on margin.
Meta Business Partner
Direct platform escalation when something breaks.
Built for
7-figure DTC pet brands across the UK and US, ready for the next bracket.
A decade of SOPs
Cost cap discipline, recovery sequences, scaling triggers, creative test frameworks. £27.5m+ of partner spend since 2016.
Senior on the account
The operator who sells the work runs the work.
Category context
Familiar with the pets vertical's compliance, AOV, and creative cost shape — no learning curve on your dime.
Rebuilt one established pet care brand on Shopify, with existing subscribers moved onto Loop.
Common questions
Do Facebook ads work for pet brands?
Yes. Pet owners are easy for Meta to find and love watching animals on their feed, so video and UGC get attention cheaply. The brands that win pair that with an offer built for repeat orders.
How do you measure Meta ads for a pet subscription brand?
On new customer cost against repeat customer value, not first-order ROAS. A first order that only breaks even can be very profitable once reorders are counted.
What creative works best for pet products?
Real animals and real owners. UGC, demos and visible results usually beat polished studio shots. We test new angles every week to find which desire your buyers respond to.
Can you advertise pet health products on Facebook?
Yes, as long as the copy avoids claims to treat or cure conditions and follows Meta's policies. Selling the benefit and real owner stories keeps ads approved.