Snag
Our Process

We spot the patterns.

The creative loop that compounds. Built from £27.5m+ of partner spend since 2016.

Stage #1

Deep research. Not guesswork.

We dig deep into the fundamentals of your business — offer, unit economics, AOV, LTV, and consumer psychology.

Pattern's Deep Research view shown on a desk display in a working studio environment.
  • 01Target CPA
  • 02Breakeven ROAS
  • 036-month LTV
  • 04Compound profit projection
Pattern's Patterns Library held on an iPad — customer-language patterns sourced and confidence-scored.
Stage #2

Their words. Not ours.

We extract real customer language — desires, pains, hooks, benefits, objections, and golden nuggets. All sourced. All scored.

  • 01

    desire

    What the customer wants to become.

  • 02

    pain

    What's stopping them today.

  • 03

    hook

    The line that gets them to stop scrolling.

  • 04

    benefit

    What they get when they buy.

  • 05

    objection

    Why they haven't bought yet.

  • 06

    nugget

    The line that breaks the objection.

Stage #3

Creative feedback loop.

We sniff out what sells — different desires, different hooks, different angles, tested in numbered batches. Winners scale, losers retire. The library compounds. The model sharpens.

Pattern's Creative Roadmap shown on a MacBook — numbered batches with hypothesis, status, and win-rate.
  1. 01Onboarding

    We capture your offer, customers, and metrics in one structured intake — the foundation every later stage runs on.

  2. 02Patterns

    We mine reviews, calls, and search data to surface the desires, pains, and objections moving your market.

  3. 03Briefs

    Our creative strategists turn those patterns into ad concepts — hooks, messages, and visual direction that resonate.

  4. 04Production

    Our US + UK team uses your assets and generative AI to ship viral-ready ads in days, not weeks.

  5. 05Review

    We monitor ad-account patterns to sniff out what's selling — and double down the moment we strike gold.