Shopify CRO that ships changes every month.
Product pages, offers, checkout and Klaviyo flows. Tests designed against margin, changes pushed live where access allows.
Conversion rate optimisation for Shopify, tied to your ad spend
Every point of conversion rate lowers the cost of every customer you buy. If paid traffic drives your growth, CRO is often the cheapest way to make ads scale, and the quickest way to make a struggling account profitable again.
We work on what moves revenue on a Shopify store: product page structure, offers and bundles, reviews and proof, cart and checkout, and the Klaviyo emails that turn first orders into repeat ones. When a change wins, we put it live ourselves the same month.
What's included
Monthly test programme
A ranked backlog of hypotheses, A/B tested where traffic allows and shipped every month.
Funnel benchmark
Your add-to-cart, checkout and conversion rates measured against your category, with the biggest leak first.
Product page and offer work
Page structure, bundles, quantity breaks and proof placement built to lift conversion and AOV.
Cart and checkout
Shipping thresholds, express payments, upsells and checkout extensions that remove friction.
Klaviyo flows
Welcome, abandoned cart, browse abandonment and post-purchase flows set up and segmented.
Site speed
App bloat, image weight and theme code cleaned up so pages load before the ad click is wasted.
Changes pushed live
We implement in your Shopify theme where access allows. No audit PDFs waiting on a developer.
How a CRO programme runs
- Step 1
Benchmark
Analytics, session recordings and your funnel numbers reviewed against your category.
- Step 2
Backlog
Every idea scored on expected impact, confidence and effort. Biggest leak first.
- Step 3
Test and ship
Tests built in your theme and run to a clear result. Winners go live the same month.
- Step 4
Compound
Each month's learnings feed the next round of tests and the creative in your ads.
Who it's for
A good fit
- Shopify brands spending on paid traffic every day
- Stores with enough orders to read a test
- Founders who want changes shipped every month
Not a fit
- Stores with too little traffic for testing to be meaningful
- Brands that can't give theme access
Results from partner brands
Common questions
What is a good conversion rate for a Shopify store?
Commonly quoted benchmarks sit somewhere between 1% and 3%, but the number on its own is close to meaningless. It swings with price point, traffic source and how many visitors are cold. We benchmark against your category and your own traffic mix, then work on the biggest leak.
How long does a CRO test take?
Usually two to four weeks, until the result is clear and has run across full weekly cycles. Low-traffic stores test fewer, bolder changes instead of small tweaks.
Do you implement the changes or just recommend them?
We implement. Where you give us theme access, tests and winning changes are built and pushed live by us.
Do you set up Klaviyo email flows?
Yes. Welcome, abandoned cart, browse abandonment and post-purchase flows are part of the lifecycle side of CRO, because repeat orders change how much you can afford to pay for the first one.
Do I need a lot of traffic for CRO?
You need enough orders for a test to reach a result. Below that, we make bigger changes based on research and session data and measure them over time instead of A/B testing small details.
How much does a CRO agency cost?
We quote after a discovery call. CRO is often run alongside Meta ads management, where the same team writes the ads and the pages they land on.