Google Ads and Shopify SEO, run as one programme.
Shopping, Performance Max and search campaigns, plus the on-page SEO that brings your click costs down. For Shopify brands in the UK and US.
Why Google Ads and SEO belong together
Google rewards relevance twice. If a collection page matches what someone searched, your ad gets a better quality score and you pay less per click. The same page also has a better chance of ranking organically. Most brands pay one agency for paid search and another for SEO, and neither owns the page that affects both.
We map what people search for once, then use it everywhere: your Shopping feed, your campaigns and the copy on your collection and product pages. That should bring click costs down over time and build organic traffic you don't pay for per click.
What's included
Search intent mapping
Every search term worth paying for, grouped by intent and matched to the page that should win it, paid and organic.
Google Shopping and Merchant Center
Feed titles, product types and custom labels rewritten so Shopping ads show for the searches that buy.
Performance Max with guardrails
Google's automated campaign type, split by product line with your brand name excluded, so it can't take credit for sales you'd have got anyway.
Brand and non-brand split
Branded search reported separately so you see what Google actually adds.
Technical Shopify SEO
Duplicate product URLs, canonical tags, structured data, internal links and site speed fixed at the theme level.
Collection and product page copy
On-page copy written for the terms in your intent map, so the pages that convert also rank.
Conversion tracking
GA4, enhanced conversions and Shopify's Google channel set up so bidding learns from real orders.
How it works
- Step 1
Audit
Account, feed, tracking and site reviewed together. You get the leaks ranked by cost.
- Step 2
Rebuild
Campaign structure, feed and conversion tracking rebuilt around the intent map.
- Step 3
Launch
New campaigns live and the first on-page fixes pushed to your theme.
- Step 4
Compound
Weekly bid and search term work. Monthly on-page releases for the pages that matter.
Who it's for
A good fit
- Shopify brands with real search demand for their category
- Brands already running Meta who want Google to pull its weight
- Stores with a Shopping feed that's never been properly optimised
Not a fit
- Standalone SEO retainers with no paid search
- Content farms and link-building packages
Common questions
Is Performance Max worth it for a Shopify store?
Often, with guardrails. Left alone it spends heavily on branded searches and remarketing it would have won anyway. We exclude your brand terms, split asset groups by product line and compare it against a standard Shopping campaign before giving it the budget.
Do you offer standalone SEO?
No. Our SEO work covers the technical and on-page fixes that support paid search and help your key pages rank. We don't sell link building or blog content packages.
Should a Shopify brand start with Google Ads or Meta ads?
If people already search for what you sell, Google captures that demand cheaply. If your product creates a new want, Meta creates the demand that Google then captures. Most brands at $50k+ a month need both, run against the same margin targets.
How long does Shopify SEO take to show results?
Technical fixes and better quality scores show up in paid search within weeks. Organic rankings for competitive terms usually take three to six months, faster for long-tail product searches.
Why are my Google Shopping ads not showing?
The usual causes are Merchant Center disapprovals, missing GTINs, weak product titles or a budget split across too many products. We start every account with a feed audit for exactly this reason.
How much does a Google Ads agency cost?
We quote after a discovery call, based on your spend and how much on-page work your site needs. If Google isn't the right channel for you yet, we'll say so on the call.