Facebook ads for beauty brands, built on real results.
Meta ads for UK and US beauty and personal care brands. UGC that proves the result, launches into warm audiences and creative that never goes stale.
Beauty sells on proof
Every beauty brand claims a result. The ones that scale on Meta show it: real customers, real routines and results people believe. That's why UGC sits at the centre of every beauty account we run.
It's also why beauty accounts burn through creative faster than almost any category. A winning ad tires in weeks, so the job is a steady supply of new proof, new faces and new reasons to buy, kept inside Meta's rules on before and after imagery.
What we solve for DTC beauty brands
Proof that passes review
Before and afters, demos and testimonials that show honest results without breaking Meta's policies or UK advertising rules.
Constant new creative
UGC and statics produced and tested every week, so a fatigued winner always has a replacement waiting.
Launches that land
New products launched into audiences your existing creative has already warmed, so they sell from day one.
Repeat purchase
Replenishment and cross-sell flows that turn first orders into regular customers.
The same substance applied to DTC beauty brands.
Pattern
Direct access to our proprietary ad research tool. Used to score creative concepts for DTC beauty brands before the first pound is spent.
Profit-level tracking
A true P&L view of every campaign, plugged into your numbers. Decisions made on margin.
Meta Business Partner
Direct platform escalation when something breaks.
Built for
7-figure DTC beauty brands across the UK and US, ready for the next bracket.
A decade of SOPs
Cost cap discipline, recovery sequences, scaling triggers, creative test frameworks. £27.5m+ of partner spend since 2016.
Senior on the account
The operator who sells the work runs the work.
Category context
Familiar with the beauty vertical's compliance, AOV, and creative cost shape — no learning curve on your dime.
Built one teeth-whitening DTC partner from £1.5m year-one revenue to a £4m+ annual run rate, with £380k peak months in Q1.
Common questions
Can beauty brands use before and after photos in Meta ads?
Sometimes. Meta restricts before and after imagery for things like weight loss and cosmetic procedures, and UK rules require results to be realistic and not exaggerated by editing. Honest, unedited results and routine-led UGC usually perform better anyway.
How much creative does a beauty brand need for Meta ads?
More than most expect. We aim for new concepts every week, because beauty ads fatigue quickly and Meta rewards a steady flow of genuinely different creative.
Do you produce the UGC?
Yes. Your operator writes the briefs and our creative team produces UGC, statics and video, so you're not managing creators yourself.
Facebook or Instagram for beauty brands?
Both, from one Meta ads account. Placements are set automatically and creative is made for Reels, Stories and feed so it works wherever Meta shows it.