Facebook ads for jewellery brands with high order values.
Meta ads for UK and US jewellery brands. Creative that shows quality on a phone screen, gifting peaks planned in advance and profit tracked on every order.
Jewellery is a considered purchase on a small screen
People rarely buy jewellery on the first ad. Higher prices mean a longer path: they see it, save it, check reviews and come back, often for someone else. Your ads and follow-up need to cover that whole journey.
And the product has to look as good on a phone as it does in person. That means on-skin video, close-ups that catch the light and real people wearing it, not just a polished studio shot.
What we solve for DTC jewellery brands
A longer path to purchase
Prospecting, retargeting and email working together so a saved product turns into an order.
Gifting peaks
Valentine's, Mother's Day and Christmas creative planned and tested before demand spikes, not during it.
Quality on a phone screen
On-body video, macro detail and UGC that make the piece feel real before it arrives.
Margin on every order
High order values hide returns and discounting, so we track profit per order, not just revenue.
The same substance applied to DTC jewellery brands.
Pattern
Direct access to our proprietary ad research tool. Used to score creative concepts for DTC jewellery brands before the first pound is spent.
Profit-level tracking
A true P&L view of every campaign, plugged into your numbers. Decisions made on margin.
Meta Business Partner
Direct platform escalation when something breaks.
Built for
7-figure DTC jewellery brands across the UK and US, ready for the next bracket.
A decade of SOPs
Cost cap discipline, recovery sequences, scaling triggers, creative test frameworks. £27.5m+ of partner spend since 2016.
Senior on the account
The operator who sells the work runs the work.
Category context
Familiar with the jewellery vertical's compliance, AOV, and creative cost shape — no learning curve on your dime.
Active partner work in the jewellery vertical. Case study coming soon.
Common questions
Do Facebook ads work for jewellery brands?
Yes, especially for DTC jewellery with a clear style or story. Meta is good at finding people with a taste for a particular look, and video shows the piece better than any search ad can.
What ROAS should a jewellery brand aim for on Meta?
It depends on your margin. Break-even ROAS is 1 divided by your gross margin, so a 70% margin breaks even at about 1.43. We set targets from your margin and returns, not a generic number.
When should jewellery brands start Christmas and Valentine's ads?
Weeks before the rush. Creative needs testing time before demand peaks, and costs rise as every brand competes for the same days.
Should jewellery ads use UGC or studio photography?
Both. Studio shots sell the detail, UGC and on-body video sell the feeling of wearing it. The strongest accounts test both every week.