B2B lead generation that doesn't depend on referrals.
A lead system for UK consultants and B2B service businesses. Lead scoring, fast response and a paid funnel built around what you do.
“Paid ads don't work for B2B.”
It is a relationship business. That's why generic lead generation struggles with it. Buying traffic and hoping a decision-maker fills in a form doesn't build trust, and slow follow-up wastes the leads that do come in.
So we build the system around trust and speed: a first offer worth booking, lead scoring that tells you who to call first, a response routine that gets you on the phone within minutes, and paid campaigns feeding it. It gives you something to switch on when an anchor client wobbles or a quarter goes quiet.
What's in the lead system
Front-end offer
A diagnostic, audit or readiness quiz that gives buyers a reason to talk to you before they're ready to buy.
Lead scoring
A four-tier score so you know which enquiries to call now and which to nurture.
5-minute response protocol
Alerts, scripts and booking links so new leads hear from you while they're still on your site.
LinkedIn Sales Navigator targeting
Job titles, company sizes and sectors defined so outreach and ads hit the people who sign.
Paid funnels
Meta and LinkedIn campaigns built around the offer, with creative that speaks your buyer's language.
Landing page and booking flow
A landing page and calendar booking built for the offer, tracked through to booked calls.
Follow-up sequences
Email and CRM sequences that keep warm leads moving until they're ready to book.
How we build it
- Step 1
Map the buyer
Who signs, what triggers them to look and what they need to believe before they call.
- Step 2
Build the offer
The front-end offer, landing page and lead scoring designed around that buyer.
- Step 3
Switch on paid
Meta and LinkedIn campaigns live, with the response protocol running from day one.
- Step 4
Refine
Lead quality reviewed weekly. Targeting, offer and follow-up tightened on what turns into revenue.
Who it's for
A good fit
- UK B2B service businesses and consultancies
- Founders who do the work and sell it
- Businesses built on referrals or one or two anchor clients
Not a fit
- Businesses that can't follow up leads quickly
- High-volume, low-ticket B2B products
Common questions
Do paid ads work for B2B service businesses?
Yes, when the ad sells a useful first step instead of the whole service. A diagnostic, audit or quiz gives buyers a low-risk reason to talk to you, and fast follow-up turns that conversation into a proposal.
Is LinkedIn or Meta better for B2B lead generation?
LinkedIn targets job titles precisely but costs more per click. Meta is cheaper and often reaches the same owner-operators outside work hours. We usually test both against the same offer and keep what produces booked calls.
How quickly will I get leads?
Campaigns usually go live within a few weeks of starting, once the offer and landing page are built. The first month is about lead quality, so expect targeting and the offer to tighten quickly.
What makes a good B2B lead magnet?
Something a buyer would pay for in a small form: a diagnostic, a readiness score or a short audit of their situation. It should qualify them as well as attract them.
Why does lead response time matter so much?
A lead is most likely to book in the first few minutes after enquiring. After that they're comparing you with whoever called back first. The response protocol exists to make you that first call.
How much does B2B lead generation cost?
We quote after a discovery call, based on the offer you need built and the channels that suit your buyers.