Snag
B2B Lead Generation

A pipeline that doesn’t depend on referrals.

A custom lead system for UK B2B service businesses. Lead scoring, response protocols, and a paid funnel built around your craft.

“Paid ads don’t work for B2B.”

Yes it’s a relationship business. That’s exactly why a generic ads agency fails at it. They run traffic and hope. We engineer a system around lead quality, response speed, and trust-building.

We don’t sell “Meta Ads for B2B” as a category. We sell a lever you can pull when an anchor client wobbles, when a quarter goes quiet, when the referral chain cools. The same system that produced a steady flow of qualified calls for two B2B service businesses we work with.

The lead system

Built around the call, not the click.

  • 4-tier lead scoring

    Tied to your ideal client profile. Not every form-fill is a lead — only the calls worth your time. Tiers route automatically: hot to call, warm to nurture, cold to qualify, junk to discard.

  • 5-minute response protocol

    Templates and call playbooks ready before the first lead lands. Speed is the conversion lever in B2B.

  • LinkedIn Sales Navigator

    ICP filters, saved searches, outreach cadence.

  • Built for

    UK B2B service businesses at £150k–£500k a year. Owner-operators where you are the business.

  • Custom paid front-end offer

    Built to lower the cost of the first conversation. Diagnostic package, readiness quiz, scoring tool — whatever fits the craft you sell.

  • Meta funnel for lead quality

    Not lead volume. The funnel is built backward from a closed call.

  • Monthly QL-to-close review

    Qualified leads in, calls booked, deals closed. Real numbers, not vanity metrics.

Recent B2B work

Two systems shipped, two pipelines running.

01

Full sales infrastructure for a B2B services partner

4-tier lead scoring, 5-minute response protocol, paid readiness quiz as a front-end offer. From referral-only to a steady flow of qualified discovery calls inside 90 days.

02

Diagnostic-led funnel for a B2B technical consultancy

Front-end paid diagnostic package, paired with LinkedIn Sales Nav targeting. Lower cost-per-qualified-lead than the cold-outreach baseline by month two.